Clear brand guidelines helped direct how I created the advertising assets. The branding is minimal and clean, which helps showcase the imagery. I wanted to focus this campaign on Instagram, to help amplify their stunning visual content. The headlines were written with a playful and welcoming voice in mind. The intention of this campaign is to amplify brand awareness and increase engagement, all while ultimately driving more reservations.
I wanted to focus this campaign on Instagram, to help amplify their stunning visual content. The headlines were written with a playful and welcoming voice in mind. The intention of this campaign is to amplify brand awareness and increase engagement, all while ultimately driving more reservations.
I lead the direction on social ads and paid media strategy and content. To do this I created a set of assets and messaging, focused on 4 key ideal customer profiles. The key stakeholders and I planned a budget and timeframe, and I delivered a report on the campaigns conversion rates, influenced revenue, total cost, and engagement.
I enjoy the full development cycle of a marketing campaign, but I specialize in audience segmentation, identifying target KPI's, and producing or directing creative.
I designed, launched, and monitored campaigns for all paid ads, email marketing, and social platforms. My work involved developing strategies, producing content, and analyzing KPI's for ideal customer profiles and user interests.
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I created an exhibit celebrating those who have helped shape my life. This series of paintings depicts not only individuals, but viewed in its entirety, reflects the support, generosity, and safety I have found within the queer community.
